In the early ’90s, graffiti was considered, by all of the American and European spray paint companies, to merely be an act of vandalism. It was of no interest to any of the companies, because it wasn’t yet considered to be profitable. At that time, the discovery of this passionate cultural revolution was what propelled the founders of Montana Colors to lay the groundwork for the creation of the first spray paint made especially for graffiti and, in that way, fill that hole in the market. With this beginning, the lines to follow were clear: get to know the scene and support it from the very start. Thus, the main goal was set: to produce a specific spray to meet the demands of graffiti writers; something with high quality, a wide range of colors and, above all else, a very affordable price. With the passing of the years, our motto remains the same: support graffiti and respect each other and the environment.
All brands have a path and a record in history, as well as an appellation of origin which guarantees its authenticity. Ours began 20 years ago in Barcelona, at a time when, after the launch of our first spray product, the word spread across Europe, and writers and artists from France, Germany, Switzerland, and Italy began to arrive to fill their car trunks with Montana and bring it back to their countries. From that moment up until now, the Montana Colors brand has expanded to a presence in more than 60 countries in the world and to 15 official points of sale: Montana Shop & Gallery, in cities such as Barcelona, Madrid, Seville, Montpellier, Brussels, Amsterdam, Nottingham, Lisbon, Montreal, Mexico DF, Santiago de Chile, Sidney, Tokyo, Rio de Janeiro and Sao Paulo. Our capacity for innovation, our daily work, our clear dedication to our clients, and our commitment to graffiti and the environment are our main values as a brand, and that is what differentiates us from the rest, and that is also what has been recorded not only in the timeline of history, but also in the collective memory of our clients and the international graffiti scene with which we have grown, hand in hand.
Our actions are what differentiates us from the rest, and one of the defining values of Montana Colors is its independent character. This value, a difficult one to maintain and accept in this globalized world which we inhabit, has been achieved by our dedication to producing a unique and original product, manufactured following a traditional process which maintains the highest guarantee in the quality of its finish. This fact has made Montana Colors, in its 20 years of independence, the leading international brand for spray paint made especially for graffiti. We don’t simply dedicate ourselves to the market generated by graffiti, we also feel part of the movement; we grew with it. We are not a multinational company, nor are we machines; we are people with a great passion for what we do each day. To maintain the quality of our products, very precise monitoring and control is necessary. This is one of the reasons that we manufacture our spray paint only in Barcelona, Spain. Our team consists of 170 people: 88 women and 82 men, with an average age of 37 years old. Each spray can from Montana Colors has passed through the hands of these people, and transports the essence of our philosophy as a company, our commitment and dedication to a job well done, and respect for our environment.
Since its creation in 1994, with the philosophy of its founders in place, Montana Colors has maintained its commitment that all of its products should meet the highest demands for the preservation of the environment and the health of graffiti writers. We have ISO 9001 certification in our quality management system, and ISO 14001 certification which guarantees our commitment to the environment, both of which are symbols of quality and rewards of a job well done on a daily basis, thanks to the proactive attitude of our staff, and the recognition and support of our clients. We have developed the slogan “Keep the Planet Clean”, pioneering the recuperation of empty aerosol cans all over the world, as all of our products are made with fully recyclable components, whilst also raising awareness in our clients. Aerosol cans can be contaminants if, once used, they are not recycled by putting them in the correct recycling containers or in any of the hundreds of MTN trash cans which we have at our main points of sale. As for our mutual commitment to the environment, we say “What begins will, ends well!”
We’re signing off the Sabek experience at Swinton Gallery with this video that takes us straight to the inauguration of his exhibition which was the first solo show by the artist. It was a well attended event that once again brought a personal oeuvre generated on the walls of the streets to the ones in the space.